How it unfolds
Two paths through the same incident.
Without the Doppelgänger
- 1
Day to day
An employee, a freelancer and an agency all work on the store or website.
- 2
After the weekend
The search no longer finds any products. Three people involved, three explanations, no log.
- 3
1 to 2 days
Hunting for the cause while customers find nothing.
With the Doppelgänger
- 1
Every change
Every change is a version with a date and an author.
- 2
Seconds
Switch back in seconds, then work out the cause calmly on the copy.
Expert view
I meet automated attacks with automated defense: updates go out quickly and regularly, but only after a test on an exact copy of the website.
Julian BräuckerDeveloper and operator of the Doppelgänger, Düsseldorf
12%
of attacks on WordPress vulnerabilities were blocked by large hosting providers’ protection
SourcePatchstack, 2026
Example calculation
What the incident costs.
ItemAssumptionAmount
Troubleshooting8 to 16 h × €110 to €130€880 to €2,080
Weak conversion1 to 2 daysopen
Total troubleshooting, plus one to two days of weak conversion€880 to €2,080
Cost without the Doppelgänger€880 to €2,0801 to 2 days
With the DoppelgängerNo extra costseconds, included in the monthly flat fee
More case studies
A thousand pages nobody wrote
Google suddenly showed thousands of pages with Japanese ads for the company website.
Cost without the Doppelgänger €1,020 to €2,720 cleanup, developer and SEO, plus weeks with fewer inquiries
See how it unfolds The test email to every customer
While the new newsletter was being tested, 4,000 real customers received an email saying “Test Test”.
Cost without the Doppelgänger €300 to €1,500 review by the data protection officer, plus unsubscribes
See how it unfolds The backup that came too late
The website had been infected for three weeks. The host’s backups went back seven days.
Cost without the Doppelgänger €1,800 to €4,800 rebuild, plus downtime
See how it unfolds A typical course of events, assembled from real incidents. Figures are example calculations based on the stated assumptions.