WordPress and Shopware ProcessData protection

The test email to every customer

While the new newsletter was being tested, 4,000 real customers received an email saying “Test Test”.

A typical course of events, assembled from real incidents. Figures are example calculations based on the stated assumptions.

Cost without the Doppelgänger €300 to €1,500 review by the data protection officer, plus unsubscribes
Without the Doppelgänger
one click
With the Doppelgänger
no real email
How it unfolds

Two paths through the same incident.

Without the Doppelgänger

  1. 1

    Preparation

    For a test, the live database is copied to a test server, with all the real customer data.

  2. 2

    Test

    A test triggers order and newsletter emails, to real addresses.

  3. 3

    Afterwards

    Embarrassing in front of customers, and a copy full of personal data on a test system is a data protection problem in itself.

With the Doppelgänger

  1. 1

    Always

    Customer data on the copy is anonymized, and outgoing emails are intercepted.

  2. 2

    When testing

    Testing uses real products and processes, without real recipients.

Expert view
Under the GDPR, a neglected website is not a cosmetic flaw. It requires security in line with the state of the art, from small businesses too.
Julian Bräucker
Julian BräuckerDeveloper and operator of the Doppelgänger, Düsseldorf
€65,500
fine for outdated store software alone
Example calculation

What the incident costs.

ItemAssumptionAmount
Data protection review2 to 6 h × €150 to €250€300 to €1,500
Apology email, unsubscribesopen
Total review by the data protection officer, plus unsubscribes€300 to €1,500
Cost without the Doppelgänger€300 to €1,500one click
With the DoppelgängerNo extra costno real email, included in the monthly flat fee

So your next incident never becomes one.

Tell me which website or store you run. I will show you what the Doppelgänger checks there and how quickly it is set up.

Send an inquiry +49 211 174 205 79
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