WordPress Attack

A week of casino ads

For a week the website redirected its visitors to casino sites. It was a customer who noticed.

A typical course of events, assembled from real incidents. Figures are example calculations based on the stated assumptions.

Cost without the Doppelgänger €7,690 to €21,350 not included: lost inquiries and lost rankings
Without the Doppelgänger
2 weeks
With the Doppelgänger
a few hours
How it unfolds

Two paths through the same incident.

Without the Doppelgänger

  1. 1

    Day 0

    A vulnerability in a widely used plugin is published. The update is ready, but it is scheduled for “the next maintenance appointment” in six weeks.

  2. 2

    Day 1

    An automated scan finds the website and plants a hidden back door.

  3. 3

    Days 2 to 7

    Anyone coming from Google on a phone lands on gambling sites. On the office PC everything looks normal.

  4. 4

    Day 8

    A customer gets in touch. The host suspends the account because it is sending spam. Four more of the company’s websites sit on the same server, all of them infected.

  5. 5

    Days 8 to 13

    Analysis and rebuild. The host’s backups go back seven days and are already infected. Google shows “This site may be hacked”, and the review takes days to weeks.

What money can’t buy back

The trust of customers who landed on a casino site, and weeks with a warning in Google.

With the Doppelgänger

  1. 1

    24 to 48 h

    The security update is tested on the copy and usually live within 24 to 48 hours, instead of after six weeks. That lowers the risk considerably, but not to zero: the most sought-after vulnerabilities are exploited after five hours on average.

  2. 2

    Night 1

    If there is a break-in anyway: the nightly file comparison finds the unexpected file the following night, and content validation finds the tampered pages.

  3. 3

    Next morning

    The last clean version is rolled out again (minutes), and the analysis runs on the copy, not on the live website.

Effort: a few hours instead of two weeks.

Expert view
Today, the time between a vulnerability being published and the first attack is often just hours. A quarterly update can no longer keep up.
Julian Bräucker
Julian BräuckerDeveloper and operator of the Doppelgänger, Düsseldorf
5 h
median time until a heavily attacked WordPress vulnerability is first exploited
Example calculation

What the incident costs.

ItemAssumptionAmount
Initial forensic analysisexternal€3,000 to €8,000
Cleanup5 websites × €300 to €800€1,500 to €4,000
Rebuild and hardening16 to 30 h × €90 to €120€1,440 to €3,600
Data protection review (form data affected?)5 to 15 h × €150 to €250€750 to €3,750
Your own staff’s time20 to 40 h × €50€1,000 to €2,000
Total not included: lost inquiries and lost rankings€7,690 to €21,350
Cost without the Doppelgänger€7,690 to €21,3502 weeks
With the DoppelgängerNo extra costa few hours, included in the monthly flat fee

So your next incident never becomes one.

Tell me which website or store you run. I will show you what the Doppelgänger checks there and how quickly it is set up.

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